Laconik is developing in-paddock, production focused, disruptive agricultural technologies that benefit growers and the agricultural industry. Laconik are focused on scoping, testing and commercialising new technologies. They believe agriculture needs to evolve to the point where soil and plant health can be remotely assessed to determine cost-effective input requirements. Laconik's first product "Play'N To Win" uses data science and artificial intelligence to create variable rate fertiliser maps. It has been developed and evaluated in the Western Australian wheatbelt for the last three years. Play'N To Win combines various and current disparate sources of location information with proven science to deliver easy-to-understand maps of appropriate fertiliser rates at any time during the year.